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Recyclable eyeshadows and palette contain a range of mattes, shimmers and metallics.
October 11, 2022
By: Lianna Albrizio
Associate Editor
Head makeup artist for HBO’s hit teen drama Euphoria Donni Davy has collaborated with A24 films to create innovative makeup brand, Half Magic. All seven of the brand’s new eyeshadows are wrapped in PaperFoam, a sturdy, lightweight, biodegradable material created with industrial potato starch and molded cellulose. Consumers can also “de-pot” the shadows into Half Magic’s new Forever Palette, which is also curbside recyclable, and toss them in the recycling bin. The Eyeshadow Range...
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